TU Munich/UnternehmerTUM, EMBA, February 13, 2020
Trust is the operating system of successful societies. Its erosion in the face of unprecedented levels of corporate power and a perceived surge of intended and unintended corporate wrongdoings gave rise to a new ecosystem of trust architects, brokers, and champions.
Market leaders need to tap into this ecosystem to make sure they don’t jeopardise their competitive edge by losing their public’s faith; smaller actors may enjoy greater societal trust but face the mammoth challenge of converting their trust advantage into a competitive advantage.
I was delighted to give a talk at the joint Executive MBA in Innovation and Business Creation of UnternehmerTUM and the Technical University of Munich which kicked off this year’s module on Leadership & Cooperation. The presentation built on three recent articles on trust:
- How to reverse the world’s trust deficit disorder (Foreign Policy, January 2020)
- How to turn trust into a competitive advantage (LSE Business Review, November 2019)
- Corporate citizens must become global catalysts (Project Syndicate, October 2019)
Some pictures from the event