University of Geneva, 2023: Creating Shared Value Launching new course in UNIGE EMBA programme, February 2023

Exponential technologies are transforming the world, with wide-ranging implications for economies and societies. Business is at the centre of an epic race – not just to commercialize these technologies to tap into new sources of revenue and profit, but to fundamentally reimagine its role and license to operate in a world of great global challenges. How can technological and business model innovation deliver on the promise of building a better future?

The course “Cross Sector Partnerships – Creating Value in the Fourth Industrial Revolution” – newly launched in the Executive MBA Programme of the University of Geneva – is set against the backdrop of the twin-challenges of technological progress and growing socio-economic distress. Technologies from artificial intelligence to synthetic biology and advanced robotics are blurring the lines between the physical, digital, and biological worlds, overwhelming institutions, and leaving societies exposed to new risks. Meanwhile, growing geopolitical competition, a looming climate and biodiversity crisis, and rising polarization eat away on our ability to tackle these issues, while increasing the propensity for armed conflicts, cyber warfare and culture wars.

The course will seek to answer the question: How can technological and business model innovation deliver on the promise of building a better future?

About Sebastian Buckup